Tyler asks me: Why did you dive into Digital Dentistry, and continue to have the newest technology on the market?
For me, Technology gives me control. It allows me to do everything better. It allows me to delegate the work to others on my team and know that it’s being done right, because the computer will tell them if they are missing something. Take the scanner for example. It is clear and visual, and easy to see. The scanner also tells you if you are missing an area you need to capture. So for me, that’s ultimate control.
The other aspect is that digital technology is very visually appealing. And since most people buy based on emotion, rather than logic, if you can show them something instead of tell them, that’s more powerful than data or x-rays, or a simple diagnosis or your convoluted explanation.
Get to the treatment acceptance faster
Technology allows me to get to a great treatment presentation easier and better. Since I can show them and they can easily see the problem and how we get to a solution, most patients accept proposed treatment much faster since all the tools support each other, resulting in a consistent message. Simply put, they (all the tools I use when it comes to technology) all make each other better.
Digital vs. non-Digital
There is a big difference between digital and non-digital additions to your office. I can improve my knowledge in many ways but the patient doesn’t see it. But digital, they see. I’ve always placed a lot of value on how the patients perceive us. If the patient trusts me, and knows that I have their best interest at heart, believes that I want to solve their issue better, with more accuracy, and faster than before, there is so much power in that. I can influence them to make the right decision much easier, and they are going to want to push themselves rather than me trying to pull them to do it.
Many times, if I have a patient come in to get a second opinion, I end up recommending more treatment rather than less treatment than another dentist. And with the use of technology, the patient sees the value of doing more and ends up doing that instead. And that results in a better outcome for the patient, and makes you a better dentist as a result.